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After many years as one of the very few women in the finance industry, Madeleine began to think about why there are fewer women and what it would take to change this. She got a new position at Pareto and was surprised at how little she knew about funds and how to choose funds herself—even with 7 years of experience in finance. After doing some research among friends and family, the conclusion was that the situation wasn't much better for others—and even worse when it came to stocks. And this didn't just apply to Madeleine's close circle; the statistics are clear: the capital gap is significant, and women are underrepresented in all areas of finance.
After extensive research, it became evident that although many people understand that investing is wiser than saving in a traditional savings account, not everyone feels confident enough to make their own investment decisions and often find it challenging to navigate existing platforms. This led to the creation of an investment platform designed to help new clients get started with investing in a more accessible way and with simplified pricing.
Christine, with her background in marketing and product development, was inspired by Madeleine’s idea, and together they embarked on the Stack journey - to build the investment app they would want to use themselves. Stack is committed to helping inexperienced individuals begin their investment journey, with a particular focus on the many women who, to date, have invested less than their male counterparts. We believe that the capital market should be accessible to everyone, and that we need solutions tailored to all segments of society. nvesting isn’t as difficult as it may seem, so take one of the introductory courses in the app and join our community!
Madeleine Bjørnestad Røed is the CEO and Co-founder of Stack. She has 8 years of experience in finance, including serving as an Equity Partner at Pareto Securities and later as the head of Pareto Asset Management's fund clients in the UK. Madeleine has also been an intrapreneur at Pareto, where she launched the Paris office, the PE team, and the UK initiative. She holds a double master's degree in finance and international management from the Norwegian School of Economics.
The Stack team is today 7 people, including developers, marketing and sales.
Please reach out to hello@stackby.me if you wish to send in an open work application.
In this podcast, we explore how smart investments can transform our lives in multiple ways—financially, professionally, and personally.
We delve into the many aspects of investing—from financial freedom and career development to personal growth and well-being.
Through inspiring conversations and real success stories, you'll gain the tools you need to achieve both personal and professional growth.
Our goal is to break down barriers and open up opportunities, regardless of where you start. We aim to make knowledge about well-being and finance accessible to everyone, with a particular focus on reducing the economic gender gap.
Join us and start your investment journey today—because the best investment is the investment in yourself!
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With us you can take courses in investing, follow friends and invest together
Regulated and supervised by Finanstilsynet and Member of the Securities Investment Fund.
Your money is sent directly to the administrator, but if it is with us, it is in a client account in Sparebank 1 SR-Bank where it is protected, and we are also part of the Securities Investment Fund.
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All funds on our platform are carefully selected, and are from respected fund houses that we know. The fund you choose to invest in receives your order and generally invests your money on regulated exchanges.
